Whether you're searching for a bigger space for a growing family, a luxurious residence to pamper you after a hard day's work or a sporting lifestyle concept to complement your own, in most cases the search for an ideal home is yours alone.

And after some time of swimming in circles within the property pool, each development appears to be a carbon copy of the next. Words such as quality, exclusivity, landscaping, among others have suddenly become an annoying murmur in your ear.

Today, home buyers are not just looking for a roof over their head but for the whole package - timeless design, a conducive layout, lush greenery, fully-equipped facilities and unique features. Essentially, buyers are searching for a lifestyle concept to suit their own.

"Equipped with our core values, we are a developer with passion, focusing on enhancing nature, introducing innovative styles as well as a leading developer that always strives to be the best in the industry," says Ong.

Country Heights Holdings Bhd is such a developer that will not only help you in the search for a higher standard of living, but also boasts a reputation of one of the country's power players - a developer that creates and sets benchmarks in the industry.

With its philosophy - Ever searching for better living - the group has made its presence known in the property development and investment industries since 1984, with its unique contributions of novel concepts and innovations, placing Country Heights among the foremost property developers in the country.

Armed with an extensive portfolio within the realm of high-end products came Country Heights Property Development Bhd - a spin off from its parent as a public listed company and property development arm.

In the words of the Country Heights chief executive officer Datuk CS Ong, "We at Country Heights are unique from the others, in the sense that we create the market as well as demand instead of merely feeding into the masses."

According to Ong, the group focuses on five core values in which has proven success since its inception - style, nature, love, quality and excellence.

"Equipped with our core values, we are a developer with passion, focusing on enhancing nature, introducing innovative styles as well as a leading developer that always strives to be the best in the industry," he said.

For example, Ong pointed out, is the group's up-and-coming project called Country Heights Damansara, which he calls, "A little forest in Kuala Lumpur " practices the group's five core values.

The low-density bungalows boast only two units per acre, featuring a total of 398 lots on picturesque hilly terrain, 70% of which have been sold.

"The development is unique with its innovative style with the release of the first and second series of its 20 designs under our hillrise series, which have proved very popular among locals as well as foreigners."

"We are also one of the rare developers in the country that works with Mother Nature," adding that, spanned over a 200-acre hilly park Country Heights Damansara allows the natural beauty of the terrain to work with the homes - "The bungalows are not situated on the hill but will become a part of it."

"A passion for building superior homes is what we do best as we continue to surpass the benchmark for excellence," he said.

As for the synonymous word more and more developers are boasting - quality - Ong said, "We at Country Heights feel that quality is not something that should be emphasized but something that should already be a necessity."

With just a quick glance over the group's up-and-coming projects - Country Heights Damansara, Cyber Residency in Cyberjaya, Sara Corporate Lofts in Damansara and Country Heights Sports Living in Melaka - each boasts a unique concept and lifestyle of its own that has created a benchmark for others to follow, said Ong.

Cyber Residency will offer a low rise, low-density condominium boasting a unique feature that allows each unit to be a corner unit with built-up sizes ranging from 1,471sq ft to 1,859sq ft.

While the group's commercial venture in Damansara, Sara Corporate Lofts, offers five lots ranging between half an acre to one acre within Country Heights Damansara to cater to select businesses such as international-class auto showrooms, private banking offices or boutique medical centres.

Country Heights Sports Living in Melaka is the first-of-its-kind in the vicinity, said Ong. The development hopes to promote "healthy living" as well as contribute to a "more sporty nation", by combining a residential enclave and a comprehensive sporting and recreational club in one.

Other projects Country Heights are renowned for are Country Heights Kajang, Palace Residential Suites, College Heights Garden Resort, among others, in addition to many commercial and tourism developments spanning the globe, such as the Exhibition Centre London (ExCel) in the United Kingdom to the Pecanwood Resort and Residential Estate in Johannesburg , South Africa .

"We have developed over 9,000 acres within Malaysia and hope to develop more than 6,000 acres in our extensive landbank," he said.

With a reputation for luxury and lifestyle, Country Heights has already achieved superb accolades and has reached amazing heights.

"By reputation alone, we have become the industry's premier provider of high-end projects. Developed in response to changing customer expectations, Country Heights has performed excellently in whatever market conditions," Ong concluded.