Lot 10, a distinctive landmark along Kuala Lumpur’s famed “Bintang Walk”, will undergo a re-branding and re-positioning exercise by YTL Corporation, infusing the shopping centre with renewed energy and dynamism, thereby re-establishing it as an icon of urban lifestyle, shopping and entertainment.
“Being part of this dynamic entertainment hub for 18 years has helped Lot 10 become one of the most visited malls in the country. But 18 years is a long time without change and we think that the time has come for a little facelift,” said Tan Sri Dato’ (Dr.) Francis Yeoh, group managing director of YTL Corporation Berhad.
One of the enhancements is double-volume frontage, ensuring a wider, more impactful and panoramic façade of bright and eye-catching window displays for leading fashion and lifestyle brands.
World-famous architect and designer Yuhkichi Kawai of Super Potatoes in Japan, the master designer of the award-winning Feast Village at Starhill Gallery, will transform 70,000 sq ft of the mall’s rooftop into an urban chic hangout destination featuring concept restaurants and trendy bars, designer clubs and a spanking new California Fitness gym. Another new addition to the mall is Jackie Chan’s Café. The Isetan outlet at Lot 10, the first in Kuala Lumpur, will also upgrade its store.
To commemorate this milestone, Lot 10 hosted a 10-day celebration with a launch ceremony, a rooftop party and a road show featuring a variety of entertainment, fashion and dance shows, fitness demonstrations as well as beauty, hair and make-up events.