To cater to increasing demand from local and Singaporean buyers, United Malayan Land Bhd (UM Land) plans to introduce more upmarket residential properties for future launches at its Seri Austin township.

Sales and marketing senior manager Ivan Chooi Kin Pheng revealed that part of the future developments would include bungalows, priced from RM1 million each. This is in tandem with UM Land's strategy to re-position itself as the high-end property company of choice, in Johor Bahru.

Speaking to reporters after the recent launch of 54 units of Arista Tropical Homes and 64 units of Vanda Cluster Homes, Chooi also added that the property value in southern Johor is likely to appreciate, in years to come.  The double-storey link Arista has built-up areas from 1,822 sqfpriced from RM218,640; while the semi-detached Vanda offers 2,255 sqf area from RM288,000.

UM Land shall also be advertising the properties in its new township through the mass media, in Singapore. As Singapore-based CapitaLand Ltd owns a 21.58 per cent stake in UM Land, the company is in a good position indeed to attract more buyers from the republic.

Launched in 2005, the 202.42ha Seri Austin township in Tebrau has to date chalked up RM134 million in sales.