NAZA TTDI Sdn Bhd is putting into gear its ambitions to be among the nation's top five property developers by launching no less than 18 residential and commercial projects in the Klang Valley this year-Among them, TTDI Grove in Kajang, TTDI Alam Impian in Shah Alam, TTDI Dualis in Seri Kembangan, Plot J5, a commercial project in Shah Alam, and a 35-storey tower along Jalan Tun Razak in Kuala Lumpur city- These will contain a total of 1,583 mixed units worth RM1-63 billion and are expected to increase Naza TTDI's 2011 profit after tax (PAT) by 22 per cent to RM100 million from RM82 million in 2010-The group's turnover this year is targeted to hit RM1 billion, up 57 per cent from RM635 million last year-Helmed by the young but dynamic Nasimuddin brothers, the established property development company with 37 years of experience has over the last two to three years moved up the scale from building mass affordable townships to creating niche, boutique as well as high impact developments-At a press conference, NAZA Group joint executive chairman SM Nasarudin SM Nasimuddin and his younger brother Faliq, who is Naza TTDI group managing director, were all smiles as they unveiled the group's plans for this year at Naza TTDI's newly refurbished head office in Shah Alam-According to a press handout, it is currently ranked the third top non-listed property developer in the country and 17th overall-Nasarudin has set his sights on raising this position in the coming years: "My personal goal is to be in the top five within five years," he said-"By 2015, we are targeting to achieve a PAT of RM267 million and a turnover of RM2-22 billion-"The company has identified three strategies to power its growth: One, focus on high impact projects such as its RM4 billion Platinum Park in KL City Centre and KL Metropolis off Jalan Duta; two, achieve a PAT of RM100 million this year and RM200 million within the next three years; and three, continue to improve on its deliverables that include product innovation, quality and customer service-So far, it hasn't put a foot wrong- Indeed, sales of its recent launches have been very encouraging-For example, in less than a day for a stream of buyers to snap up all the 100-plus houses it offered in Phase 1C of TTDI Alam Impian- For TTDI Dualis, some 30 lifestyle semidetached shop-offices were sold in just two hours and thousands of prospective buyers have already registered their interest to buy the first phase of the 118-acre TTDI Grove that is scheduled for launch at the end of this month-For its TTDI Adina serviced apartment in Section 13, Shah Alam, 130 units were sold in a week and The Valley TTDI in Ampang is almost fully sold and completed-Work on Platinum Park is also in full swing with vacant possession of Felda Tower expected by the first quarter of 2014 - a year ahead of schedule-Faliq said that besides developing locally, Naza TTDI is also "looking into countries such as Singapore, Indonesia, Vietnam and China"-"However, there is nothing definite as of now," he said-The company is also seeking to replenish its current land bank of about 400 acres by acquiring another 300 to 500 acres of "strategic land"-"We may not necessarily look for large sites but selectively seek boutique land in areas with high growth potential and connectivity," said Faliq-Meanwhile, Naza TTDI has established an associate construction company, Naza TTDI Construction (NTC) that will initially provide construction services to Naza TTDI's projects but spread its wings once it has gained firm footing-"Construction will be another avenue for our growth --- within three years, we hope to build a company that will be well respected for its portfolio and achievements," said Faliq, adding that NTC might "get involved" with the development of the Sungai Buloh to Kajang MRT network-"There are plenty of jobs in the MRT project --- there is room for everyone in it," he said-On the outlook of the market, Faliq is confident it will continue to do well as buying activities are backed by economic fundamentals and genuine purchasers-"We are excited about the Economic Transformation Programme --- the initiative for Greater KL to be a National Key Economic Area will boost demand for properties-"He is also confident that the group will be able to meet all its targets as "we have the right projects and the right people"-* S-C- Cheah is a veteran journalist with his ears and eyes fixed on the property scene- If there are projects you want him to see, email him at sccheah-nstproperty@gmail-com...

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