Property developer, LBS Bina Group Berhad has extended its portfolio of quality homes to the high-end market as part of its new image, identity and direction.

It has also implemented changes in areas of product, customer experience, after-sales services, sustainability, green technology and design.

Managing director of LBS Bina Group Berhad, Lim Hock San said, “Our studies showed a rising demand for sustainable townships that offer a harmonious and balanced lifestyle”.

He said meeting such demands while achieving a healthy profit margin is an increasing challenge.

“That is why we have decided to extend our quality homes to the high-end market. Not just to sustain better profit margins but as part of our quest to be a people-oriented property developer,” Lim added.

Following this, houses priced above RM350,000 will now constitute approximately 80% of its development portfolio.

With better profit margins, sales this year is targeted to increase by 54%, hitting RM650 million as compared to RM422 million last year.

Its 19 ongoing projects have a total GDV of RM1.45 billion whereby the main contributors to the group’s growth in the next few years are D’Island Residence in Puchong, the 850-acre Bandar Saujana Putra township, and projects in Cameron Highlands.

D’Island Residence is earmarked to be the group’s flagship resort-like homes as LBS moves into the high-end property segment. The development is projected to contribute 30% to 40% to the group’s revenue and earnings over the next few years.

LBS will also focus on meeting rising demands for sustainable lifestyle developments, incorporating green technology and design as part of its commitment.

LBS will continue to launch housing projects priced below RM350,000, although on smaller scales.

Five of those projects launched this year have a combined GDV of RM372 million.

Plans to diversify into hotels, resorts, retail building and many more are in the works as the group moves toward becoming a formidable player on the international arena.