SHAH ALAM: S P Setia was spotted at the DW Stadium in the match between Wigan Athletic vs Arsenal on 3 December 2011. The Setia logo and company website logo was prominently displayed several times on the stadium’s digital advertising board during the match.

This is the first time a Malaysian property developer has ever featured on the English Premier League (EPL) ad space. S P Setia’s Divisional General Manager of Group Marketing Norhayati Subali said it was a marriage of two outstanding brands as the Group seeks to extend its brand presence beyond Malaysian shores.

“The EPL is extremely popular around the world and more so in Asia where nearly all football fans are also EPL followers. Based on a general survey of our Malaysian customers alone we find that almost every family follows the EPL avidly. The EPL’s fan base also cuts across every age group, every race and is increasingly non-gender specific” she shared.

The Group’s further research into actual statistics showed that the EPL has 928 million fans in Asia alone, making up 41% of its global viewership.

Norhayati said the S P Setia is always exploring ever more innovative means of reaching its target audience both at home and abroad.

“Our foray into non-traditional marketing platforms took off in a big way when we partnered with Firefly to bring the Setia brand to the skies” she explained.

“The EPL campaign is an extension of this thought process to go where our customers want to go. Malaysians, Singaporeans and increasingly even Australians and Vietnamese are truly “gila bola”. If we can advertise effectively and also bring joy to our customers by supporting their favourite sport why not?” she said.

More ads are being lined up for upcoming games featuring Chelsea, Liverpool, Arsenal, Manchester United and Manchester City. Continue to keep a look out for more appearances of S P Setia in the English Premier League!