Low Yat Group, developers of Fairlane Residences in Bukit Bintang, Kuala Lumpur, recently introduced a premier asset management service under the flagship brand of Fairlane Hospitality.

The  introduction is aimed at enhancing the asset value of serviced apartments developed by the Group and owned by its customers. Fairlane Hospitality’s main target comprises business travelers, corporate executives and families on vacation.

Its group general manager (business development and marketing division), Daniel Ong, said that its Fairlane Hospitality provides a valuable after-sales service and a holistic one-stop management service to customers including  local and foreign investors, who want to protect and optimise returns for their investment.

“Basically, we are going the extra mile in rendering such hospitality service to help our customers get higher rental returns and better capital appreciation. It takes the hassle away from interior fit-outs up to securing good tenants and maintaining high standards of housekeeping,” said Ong.

He added that the Fairlane Hospitality service appeals to new generations of travelers who seek more than an office or home away from home by offering them a retreat where they can relax, entertain and ultimately appreciate the luxury of space rarely found in the heart of a cosmopolitan city.

Each unit is designed with high quality fittings and furnishings with a closer-to-home concept; and offers a separate bedroom and a fully equipped kitchen complete with cooking implements, cutlery and clothes washer-dryer.

“Space, safety and privacy are top on our priority list for our tenants, residents and owners. Our serviced apartments offer guests the comfort of home that we are sure that they will be back for more of the Malaysian hospitality of Fairlane,” said Ong.

Assets managed by Fairlane Hospitality are located in the city centre, which makes it suitable for businessmen and professionals on short or long term stay in Kuala Lumpur. Fairlane Residences, a freehold property investment, comprises twin blocks of premier quality serviced residences designed by an Italian architect. The twin block of 27 storeys each houses a total of 256 units which were completed last year with a gross development value of RM160 million.